The commercial projects are artistic projects that have been started with a commercial objective. It is interesting to investigate where the unspoken boundaries lie between artistry, culture and commerce. My last commercial flirtation and experiment turned into a serious business. Artwearness was a company in its own right with its own social media channels and public. A digital alter ego. On the website www.artwearness.com we sold beautiful artistic t-shirt prints on sustainable and slave-free cotton t-shirts. Artwearness was a good example of a commercial goal but with a strong artistic, cultural, socially engaged approach. It actually responds to and is at odds with real commerce where everything is primarily about money and mass reach. This is often where it falls down in terms of content and artistry. We offer something in return; a piece of consciousness, conscious consumption, and cultural, artistic awareness (with a wink). On this page further; Koppie Kat pictures.
